K Raghavendra Rao is the director, who diverted the routine trend of Telugu films into the commercial path. It is known that Raghavendra Rao has begun his second innings in Tollywood with 'Annamayya' and went on to make devotional movies like 'Sri Ramadasu', 'Pandurangadu'.

The ace director is now planning to bring the real life story of Parashuramudu - one of the 10 avatars of Lord MahaVishnu in to celluloid. JK Bharavi, who is an expert in gathering info on such subjects, is right now focused to envisage the script for the movie.

Latest gen is the title role will be played by Prabhas. The decision was made from an earlier incident during the launch of director Rajamouli's home production Vishwamithra Creation’s logo, when Prabhas disguised himself in Parashuramudu’s attire. Director Raghavendra Rao impressed with his looks in the getup, decided to cast Prabhas in the role, deciding him to be apt for the subject.